THE BRIEF
8 Bar iced coffee wanted to let Australia know that their coffee isn’t some sugary flavoured milk. It stands up to the scrutiny of the fiercest coffee snob.

THE IDEA 
This campaign played off that awkward moment when your old barista catches you with another cafe’s coffee cup.

The spot includes a 30 for TV and a 15 second core social edit, which spearheaded the campaign to achieve mass reach across Facebook, Instagram and Youtube.

The core edit was designed in a modular fashion, allowing for it to be broken up into three 6 second heart-ache variations.

These edits were designed to be shown to viewers that had watched through the entirety of the core edit, using sequential targeting techniques across both social and YouTube.

This technique helps achieve frequency without causing wear out.