THE BRIEF
Bakers Delight needed an Easter campaign to launch their new Apple and Cinnamon Hot Cross Buns as well as hero their existing Traditional and Choc Chip buns.

THE IDEA
The Real Secret Of Easter was a cheeky campaign that was lead by 3 hero TV spots depicting a cagey baker trying to keep Bakers Delight’s secret to making the perfect hot cross buns under wraps.

This was the first time Bakers Delight had ever used anyone in their ads playing a baker who wasn’t an actual baker (thank god).