THE BRIEF
REST came to us with a brief to promote their new mobile app with a holiday giveaway promotion via Snapchat and Insta stories.

THE IDEA 
Unfortunately, it’s hard to get millenials excited about managing their super.

Lucky for us, REST threw in a little incentive.

A bunch of $3000 holiday gift cards.

The concept played off the very familiar scenario of peoples social media personas not quite matching up with their reality.