THE BRIEF
Champion needed a social-first campaign to launch their new Pride line of clothing.
THE IDEA
Champions of Pride – a cross section of the pride community showing off their true colours and telling story through the lens of a chosen hero word.
We found 5 amazing talent that spanned the LGBTQ+ spectrum as well as the arts spectrum – music, dance, acting and painting. Across a two-day shoot we had them tell their stories and show us their talents, creating an authentic pride campaign that put the voice of the community first and foremost.
The 30” Edit
The hero edit for social media.
The Director’s Cut
If you want more of the story.