THE BRIEF
TAC wanted to educate people about all the safety features that are available in newer cars, the problem is a lot of the safety features are hard to explain and have acronyms that look like eye tests. 

THE IDEA
With the help of two talented comedians, we created 5 interactive Stories that helped simplify the complex world of ‘active safety tech’ for our everyday audience. One comedian played our resident boffin, while the other played the social-media-savvy simplifier who would dumb down the jargon to a level even a 4-year old would understand.

Our stories were spread over three consecutive sponsored videos, meaning when people ‘tapped to simplify’ it would take them to the next video, essentially making them interactive.