THE BRIEF

Show people the debilatating effects of MS in an original and eye catching way.

THE IDEA

We gave a bike MS. Working alongside a bike mechanic and a group of people living with MS, we created a bike that could mimic the symptoms of MS to whoever rides it. Once completed, the bike was ridden by 5 x Olympic cyclist Shane Kelly at the annual MS Bike Ride to raise money and awareness.

AWARDS

• Cannes Lions 3x Silver, 1 Bronze, 9x Finalist

• Spikes Award 1 Gold, 1 Silver, 2x Shortlist

• Effie Award 1 Silver, 4x Bronze

• WARC Awards 2x Gold (Including Special Award)