THE BRIEF
The humble Four’N Twenty meat pie was once synonymous with Australian culture, popping up at every sporting event, smoko and tuck shop lunch.

But in recent years, the brand has rested heavily on their laurels and the brand needed to reconnect Aussies with their favourite snack.

THE IDEA 

It was time to find a way back into the hearts, minds and stomachs of pie fans around the nation by resurrecting another Aussie gem, our unique slang.

So, we enlisted the help of none other than our good mate Browny to fight the good fight and get Aussies eating pies and slingin’ slang again.