THE BRIEF
TAC needed an engaging way to remind people that it’s not just dangerous, drunk or drowsy drivers that cause accidents, the majority of road trauma comes from simple mistakes.

To add to the challenge, we had to do it somewhere in between lockdown 3 and 10.

THE IDEA
We worked with animation house Dirty Puppet to craft 6 animated scenarios that personified different mental distractions that can lead to fatal mistakes – be it work, study or the day-to-day.

Fans of Aunty Donna might recognise the voice of Broden Kelly who was nice enough to lend us his talent.